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Opening Avaia…

Sources & assumptions

What is built, what is sourced and what still needs proof.

Global game-based learning forecast

Sourced forecast

MarketsandMarkets projects $17.82B in 2030. The category includes education and corporate learning; it is broader than Avaia’s initial market.

Open source

University market and pricing

Founder assumption

100,000 eligible US/Europe students and $75–$100 per paid semester are planning assumptions. One billed semester implies $7.5M–$10M; two imply $15M–$20M.

Early commercial target

Target, not contracted ARR

20–30 programs, 2,000–2,500 paid seats in each billed semester. Base: 2,250 × $87.50 × 2 = $393,750 annualized potential.

FIFA agent exam applications

Historical context

FIFA reports 16,117 applications in 2025. A future independent preparation offering requires new curriculum and demand validation. No endorsement or partnership is claimed.

Open source

Institutional learning integration

Implementation boundary

LTI 1.3 workflows are locally tested. Real institution acceptance remains open; verified Canvas/Moodle compatibility is not claimed.

Open source

Current product evidence

October 10, 2026

Ten-chapter course, live avatar negotiation with transcription, and a 19-clip Maya story. The founder completed a hosted lesson, quiz, negotiation and Maya rehearsal. This proves a working journey, not paid traction or measured learning improvement.

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