What is built, what is sourced and what still needs proof.
Global game-based learning forecast
Sourced forecast
MarketsandMarkets projects $17.82B in 2030. The category includes education and corporate learning; it is broader than Avaia’s initial market.
Open source University market and pricing
Founder assumption
100,000 eligible US/Europe students and $75–$100 per paid semester are planning assumptions. One billed semester implies $7.5M–$10M; two imply $15M–$20M.
Early commercial target
Target, not contracted ARR
20–30 programs, 2,000–2,500 paid seats in each billed semester. Base: 2,250 × $87.50 × 2 = $393,750 annualized potential.
FIFA agent exam applications
Historical context
FIFA reports 16,117 applications in 2025. A future independent preparation offering requires new curriculum and demand validation. No endorsement or partnership is claimed.
Open source Institutional learning integration
Implementation boundary
LTI 1.3 workflows are locally tested. Real institution acceptance remains open; verified Canvas/Moodle compatibility is not claimed.
Open source Current product evidence
October 10, 2026
Ten-chapter course, live avatar negotiation with transcription, and a 19-clip Maya story. The founder completed a hosted lesson, quiz, negotiation and Maya rehearsal. This proves a working journey, not paid traction or measured learning improvement.
Open source 
